Everything Under One Umbrella – Mass Media

Mass Media? What is it really? I never really knew what mass media before I entered into my Mass Communication class. When I thought of Media my mind focused on a very specific area within the media and it was the journalism portion. I used to think that Mass Media was everything involved in creating a news broadcast for example news print, camera crew, anchor men etc. I never viewed the term ‘Mass Media’ through a broader lens.

Media is a plural for medium, and the medium is the message so things like the internet, radio, television the medium is the “vehicle” that tranports the media. Even though I’m still trying to grasp the term ‘media’ and what it really is, so far I believe that media is anything with a message and the medium is the transporter of the message to the spectators and/or consumers. Mass means a large amount of material, so Mass Media would be a term to coincide all forms of media under one umbrella. What do you think? Leave comments as we help one another understand our knowledge of this every relevant term.

The video below will probably help you get a better understanding of my opinion of mass media. It is a music compilation from the Jabowokees.